Archive for February 2011

Facebook: There’s a new Page Profile in town

As most Facebook Page Owners know by now, there’s a new page profile in town. What does this mean to Page Admins? A lot. Aside from the obvious layout changes with Pages now looking like the new profile, Page Admins can get notifications (finally!), Admins can be “featured” so that people who Like the page can feel a sense of connection with the person or people behind the page, and Pages can post comments on other Pages.

Here’s a quick rundown of what to expect on your new page. As always, when Facebook rolls out something new, there were bugs with the first pages to switch to the new layout. Most of those seem to be fixed already however.

Most page owners are already seeing their page in Preview Mode on Facebook. This does not mean that everyone can see it or that your page has been updated yet. To check if your page is already updated, or to preview or update your page(s) to the new layout, visit this link:

When you click upgrade, you’ll get the following message:

“By choosing to upgrade your page, visitors to your page will begin to see the new layout, and you will not be able to revert back to the previous layout. All pages on Facebook will appear in the new layout beginning March 2011.

We encourage you to alert any other admins of your page before upgrading. After upgrading, Facebook will send your other page admins an email alerting them of this change.

Are you sure you want to upgrade [Your Page] right now?”

These screencaps are from the Tour of the new layout. (Click the images for a larger view.)

  1. Photos
    Facebook Tour Photos

    Notice, you can hide a photo within the photo preview banner, however if you remove it, you cannot re-tag it later to bring it back into the banner. The best option is to tag your page with the photos you want featured on the wall banner.

    If you’ve noticed the profile “banners” starting to pop up as one continuous image, this is currently not easy to do on pages – no matter what order you tag your photos, they appear randomly in the banner instead of in the correct order.

  2. Navigation
    Facebook Tour Navigation

    Navigation for pages is now on the left, just like on profiles. The good news is that, unlike with profiles, Links and Events are still listed. To re-arrange the links, click More, then click Edit at the bottom of the list and you can still drag and drop the links into any order or remove them from the list. Wall and Info remain locked at the top. (FYI, the icons beside the links are preset by the application developer.)

    The new character limit has increased for “tab” titles to 53 characters or approximately 2 lines. Anything beyond this will cause the name to be cut off within the link and ellipses (…) added at the end.

  3. Wall Filters
    Facebook Tour Wall Filters

    While the wall filter is not a new feature, the primary change here is that the new Facebook algorithm selects the “top posts” for the wall. There is already some debate going on across the Internet how Facebook determines the “top posts”, however none of the theories have proven themselves across the board. The number of comments and/or likes may be one factor, however it has been proven not to be the only reason a given post is bumped ahead of others. The Everyone filter does appear to give priority to posts made by people in your personal friends list, regardless of how old the post is (as far back as 3 months in one given example). From Facebook:

    “Improve Relevancy
    Finally, we are very excited to announce some new features to make your Page even more engaging for users. The “Everyone” filter on the Wall provides a new way for people to see the most interesting posts first.”

    As of now, the ability to filter wall posts chronologically is only available to Page Admins. (See the screenshot below.)
    Facebook Tour Admin View

  4. Use Facebook as Your Page
    Finally, Pages can now receive notifications of comments, likes and new fans! (I can hear the rejoicing in the streets!) Here’s how: On the right side, there is a new link “Use Facebook as [Your Page]“. This does several things. You not only see the page notifications, but you can browse and comment on other pages as your Page. Browsing as your Page, you have a new Newsfeed for the page that shows updates from other pages (formerly your “Page’s Favorites”), and you can leave comments for (only) those pages under your Page Name rather than your personal profile.
    Facbook Tour Using Facebook as Your Page

    While others are warning to be careful whether you’re posting as your Page or as yourself, you can check which one you’re using by clicking Account in the top right. You can quickly switch back and forth to your personal profile from there as well.
    Facebook Account View

    My one word of caution: When posting to other pages as your Page Name, be careful not to appear “spammy” with your posts. As your “Page”, you currently cannot comment on anyone’s personal profile or on other pages that are not on the list of Page Likes (again, this is formerly Page Favorites, so you can get used to the new terminology). You can add other pages to the list of Page Likes while browsing Facebook as your Page Name simply by clicking the Like button.

  5. New Page Settings
    Last up are the new Page Settings related to email notifications and how you can post to your page. Not only can you get notifications on your page now, but you can have new comments on your Page sent to your email also. Another exciting new feature is that you can now post to your Page using your personal profile rather than all posts coming from the “Page.” This is the one setting where I would be sure to always double check if it will show up as your Page or as your Personal Profile, especially if you switch between them very often. To update your settings, go to Edit Page on the right side of your Page wall. From there, go to “Your Settings” in the left navigation. This is where you’ll find Posting Preferences and Email notifications as shown below.
    Facebook Tour Edit Settings

    Facebook Posting Preferences


  • Pages now have the same layout as personal profiles.
  • Page Owners/Admins have until March 2011 to switch to the new layout. After this, all pages will be automatically updated.
  • Once you switch to the new layout, you cannot revert your page back to the old layout.
  • Page Admins can add photos to the banner on the wall by tagging the photos with the Page Name.
  • Removing a photo from the banner removes it permanently from the wall banner, but does not remove it from the photo album.
  • Page navigation is on the left side instead of in tabs at the top.
  • Wall filters show “top posts” rather than chronological order. Admins can still view Most Recent posts by going to Admin View in the left navigation.
  • Use Facebook as your Page in order to see Page Notifications. (Yay!)
  • Leave comments on your page’s Favorite Pages under your Page Name.
  • You can post to your page using your personal profile.
  • Receive email notifications when users post or comment on your page.

I hope this helps everyone understand your new Page layout and all the exciting new features. Facebook has come up with some other new changes that I’ll be featuring in upcoming posts. Stay tuned by subscribing to my RSS feed!

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