Facebook Pages: A Beginner’s Guide

Hello and welcome to my Facebook Fan Page tutorial.

Today we’re going to look at the administrator settings for existing Pages. Just to let you understand the terms I will be using, Page refers to a Business Page, also known as a Fan Page, on Facebook. The term “Fan” refers to people who have Liked your Page and comes from the days when “Become a Fan” was the standard button on Facebook Pages. I may use the terms Fan and Like to mean the same thing.

We’ll start by going to the Edit Page button on the right side of the Page’s wall. This will take you to all of the basic settings for your page.

Facebook Edit Page

Manage Permissions.

The first screen shows Manage Permissions. Here you see Country Restrictions and Age Restrictions. I highly recommend NOT setting any restrictions for your page, unless you have a page that is specifically for 21 and over or is alcohol-related. (Alcohol-related pages MUST be restricted.) If you choose to set either country or age restrictions on your page, you are also hiding your page from all search engine results, including Google, Yahoo and Bing.

Facebook Manage Permissions

Landing Welcome Tab.

One question I’m asked very often is “How do I set the Default Landing Tab for my Page?” You can set this here on Manage Permissions for all non-fans of your Page by selecting any of the tabs on your page in the drop-down menu. The Facebook default for people who have already liked your page is always your wall. Using an app – that we’re going to discuss in a minute – you can create a custom welcome tab for non-fans to help convert them into fans of your page.

Set Default Landing Tab

Your Settings.

On the Your Settings tab, you can set Email Notifications to have them sent directly to your email address. This is great for knowing right away when someone has posted or commented on your Page. You also have the option here to set your Posting Preferences to post as your profile and not your Page by unchecking “Always comment and post on your page as [Your Page].” I leave these both checked on all of my own Pages. Once your Page reaches beyond just your circle of family and friends, fans will not always realize that the Page Owner is replying to them if you post as your profile.

Facebook Your Settings tab

Basic Information.

Basic Information is where you list the information about your company, including your website and contact information that appears on the Info tab of your page. The information you can put here depends on the type of Page you selected when setting up your Page. You can change this at the top with the Category and Subcategory drop down menus. Feel free to try the different categories to see which one gives the best choices for your business. Local businesses will be expected to provide a physical address.

Facebook Page Basic Information

Page Name and Username.

You can select your Facebook Username for your Page here. Once your Page has 25 Likes, you can go to http://www.facebook.com/username/ and create the username that will become the URL for your Page. This can only be set once for each Page and cannot be changed later, so be sure to double check your spelling. Pages with fewer than 100 fans can also change their Page Name here. Facebook recommends not changing your name too often (or too drastically to another name) or your Page may be viewed and reported as spam.

Facebook Page Username

Facebook Page Name

Profile Picture.

If your Page is fairly new, you may not have set a Profile Picture yet. You can add or change your Page’s profile picture here, as well as set the thumbnail that will appear on your posts. Profile pictures for pages can be up to 200×450 pixels, however one source claims the limit is soon to change to 180×450 pixels.

Facebook Page Profile Picture


Featured Likes.

These pages are shown on the left of your page. Up to five pages are shown at a time, and you can specify which of your liked pages always rotate there by selecting them as featured. You can see here that I’ve added 3 of my other Pages as Featured Likes, allowing the rest of the Page’s Likes to rotate into the additional 2 spaces available.

Featured Page Owner.

By adding your profile as a Featured Page Owner, you can create a sense of trust with your fans. People buy from us when they know, like and trust us. It gives them the opportunity to get to know the person behind the Page that they interact with. As a Featured Page Owner, your Page will also be linked on your personal profile, giving your friends the opportunity to easily find and Like your Page.

Facebook Page Featured Likes and Page Owners


Facebook’s Page Resources has links to helpful information for advertising on Facebook, the Pages Help Center, social plugins you can use on your websites as well as additional help links. Here is also where you’ll find the “Link your Page to Twitter” link so your posts will auto-feed to your Twitter account. Note: You can only link one Page to one Twitter account; multiple Admins cannot all link the Page to multiple Twitter accounts.

Facebook Page Resources


This is where you’ll find all of the Apps you’ve added to your Page, including your custom tabs. If the tab doesn’t show up on your page or if a tab’s name can be changed, you can do that here by clicking Edit Settings.

Facebook Page Apps

What other apps can I use on my page? How do I find them?

The app directory has been removed, but all available apps on Facebook will have its own Facebook page where you can add it to your Page. When you see an app that you like on someone else’s page, you can check if there’s a link to the app developer, or even let them know you like their custom tab and ask who built it for them. Once you find the app that you want to use, follow their directions for getting it set up. Most will have an “Add to My Page” link like this one on TabPress:

Adding an App to your Facebook Page

Here are some additional apps that I use on my Page:

Additional custom tabs/apps (I have not tried all of these and cannot fully recommend them. You can try them out to see if they may work for you).

Wrapping Up. Bonus Q&A.

Why Can’t I use my personal profile for my business?

Facebook expressly states that personal profiles may not be used as business pages, no one may have more than one profile, and two people (such as business partners) cannot share a personal profile. In addition to the threat of having your profile removed and having to start over, personal profiles have a limit of how many friends they can have. Pages have no such limit and do not need to approve people to Like their page as you do with profiles. In addition, Pages have features unavailable to profiles, such as Welcome tabs and other applications.

How do I create a Facebook page?

Go to http://www.facebook.com/pages/create.php.

How do I add my page to my personal profile?

By adding yourself as a Featured Page Owner, your Page will also be listed on your Profile under Pages (shown under the friends’ list on older profiles, and in the About section of the new “timeline profiles“). If you want to feature your Page as your Employer instead of the generic community page, watch my video tutorial, “How to Add Your Facebook Page as Your Employer“.

How do I keep my profile and page separate?

Some people don’t want their customers finding their personal profiles. The Featured Page Owner is off by default so unless you follow the steps listed above, your profile and page will not be linked. Adding a generic name (such as “Self-employed”) under your work link will also prevent customers from connecting your profile with your page. Or you may want to follow the video instructions for adding your page, but change the setting from “Public” to “Friends Only”, so friends can have access to your page, but non-friends cannot. If you’re extremely concerned about privacy, be sure to check your profile privacy settings on a regular basis.

Speaking of Privacy . . . Can I make my Page private for friends/clients only?

No. All Pages on Facebook are designed to be public-facing. Setting the Page Visibility as “unpublished” makes the page visible for admins only – for example, when you’re first building the page, or making updates you don’t want to be seen by fans yet. If you prefer to have a private place on Facebook for your clients, you might consider setting up a Closed Group.

Why should a Page have more than one admin?

While most small business owners and entrepreneurs are sole proprietorships, you may want to consider adding a trusted friend or family member as an admin to your page. This way, if anything were to happen to your personal profile, you will still be able to access and run your Page. If your personal profile is ever hacked or lost, your Page admin rights will be lost along with it, and may not be easily transferred to a new profile. For companies with more employees where the person running the Page is not the owner, having more than one admin is a MUST. If that person ever leaves the company for any reason, all admin access is lost if they were the only admin. It happened to one of my larger clients (a company with over 350 employees) and their only option after the social media manager left for another position was to start a new Page, losing all their existing fans, as well as their custom URL.

How do I get Likes on my Page?

This question is asked by every page owner on Facebook. While there is no secret formula for getting more Likes, there are things you can do to ensure people find your Page. The rest is up to you.

  1. Do not hide your page from search engines by setting country or age restrictions.
  2. Have a custom Welcome tab for non-fans reminding them to Like your Page.
  3. Use a “Fan Gate” for non-fans with offers for fans only.* (See below regarding contests and fan gating.)
  4. Set your Page as your Employer on your personal profile on Facebook.
  5. Be sure to include your Facebook Badge on all your websites.
  6. Find out the rules of any online communities you belong to and post your Facebook Page in the appropriate areas of those communities.
  7. Sign in as your Page and Like other pages that complement yours. By Liking other pages, you can comment there as your Page, not just your personal profile. A word of caution: Make sure your posts and comments on other pages are relevant to that page or your posts will appear to be (and be reported as) spam. Your goal is to gain recognition, not steal another Page’s fans.
  8. Network! Join local networking communities and tell them about your Facebook Page.
  9. Promote! Promote! Promote! – Promote your Facebook Page everywhere you do your website. Add a link to e-mail signatures, your business cards and all your other social media profiles and sites, including Google+, Twitter and LinkedIn. Zazzle users be sure to add your Facebook Page to your Zazzle Members Profile as well as all of your Shop Profiles. Tweet your page, asking your Twitter followers to also Like you on Facebook.

Want to get more True Fans? The best way to do this is to engage your current ones. Post daily if you can so they don’t forget you. When your fans comment on your posts, reply to them. Keep your replies as positive as you can and whenever possible, keep the “conversation” going by asking questions. The more fans comment and like your posts, the higher Facebook will rank you in their algorithm and their friends will see their comments in the ticker and newsfeed. Ask your fans to tag themselves on your photos. The fan page of Twig, the Fairy does this so well that many of her photos reach the tag limit within minutes of posting new photos. I also recommend not using any of the auto-post applications that allow a program to add posts to your Page. Not only does this limit how links and image thumbnails appear, the more people use a given application, the less likely your post is to appear on the newsfeed of your fans. While we have no control over fans hiding us in their own newsfeed, as a Page admin, you don’t want to use tools that automatically hide your posts to begin with!

A word about giveaways, drawings and contests.

Facebook guidelines clearly state that you may not use Facebook “features or functionality” as a way for people to enter contests, promotions or sweepstakes. That means using the Like button on your page, posts, comments, or photos; or commenting on or sharing your posts or photos.

“But I see other pages holding contests on Facebook all the time!”

My personal opinion of such contests held on Facebook that clearly violate their guidelines is to look at it like speeding. Yes, other people do it all the time. That won’t help you when you’re the one who gets pulled over. Neither will not knowing the speed limit. You will be the one getting the ticket. The question is, can you afford to pay the cost? Can you afford to have your page taken down, losing all your fans and established branding?

“So how can I use Facebook to run a contest or giveaway?”

Coupons are allowed, however the coupon must be available to all fans of the page (ie: the coupon cannot be offered to a “winner”, which would make it a contest, not a coupon). Using a custom app tab, canvas page app, or fan gate* app are also allowed. “Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or an app on a Page Tab.” One such use of a promotional giveaway app can be seen on HolyClothing. They engage their fans regularly offering giveaways using an app from North Social as permitted by Facebook’s guidelines. They also do a very good job with the legal disclaimers required by Facebook.

If you can’t afford to pay for a professional canvas page app and still want to use a promotional giveaway as an enticement to Facebook fans, consider holding a contest OFF Facebook on your own website or blog. Use a blog comment section, ask people to sign up for an email list, or have a contest entry form on your website for your giveaways and contests. Tell your Facebook fans about your contest in status updates and links back to the contest page. If your fans are aware that they can find out about upcoming specials, discounts, promotions and even contests held on your website through your Facebook Page, they will stay engaged with your Page more often.

*Welcome Tabs and Fan Gates

What is fan gating? By using a custom welcome tab for non-fans, you can create content to entice them to Like your page. Many Pages use coupons only available for fans, or offer links to special prices and discounts that will appear only after clicking the Like button. (Reminder: If you use a fan gate as part of a promotional giveaway or contest, be sure to also include the required legal disclaimers from the Facebook Promotion Guidelines. Fan gates ARE page apps, and can be used this way as long as the requirements under #2 on the Guidelines page are met.) FYI: Because of rampant abuse from spammers, Pages are no longer allowed to hide the Page Wall from non-fans. Fan gates will not hide the wall or other information on your page.

I use and recommend TabPress for the Welcome Tab on my Page.

Additional Resources.

  • Yellow Rose Web Design Tech Blog
    Whenever there is a change that affects Facebook Page Owners, I do my best to outline the changes and help you make the best use of your Page.
  • 360 Admin
  • Facebook Pages Help Center – The official Facebook Pages guide.
  • Facebook Badges
  • AllFacebook.com
    Note: AllFacebook.com is not associated with Facebook and the opinions of some of their writers are biased against Facebook. They are a good source of information when there is a change, bug, virus, or updated FB policy.
  • http://www.squidoo.com/facebookpage
    This squidoo page contains some information that is outdated as of October, 2011, however there are some good tips here, including information about Community Page types.
  • Snopes.com
    Heard the latest rumor about Facebook? Are they going to start charging users? Is content posted to your profile without you knowing it? Check Snopes FIRST before spreading the rumors!

If you have any questions, feel free to comment. And don’t forget to LIKE my Page! http://www.facebook.com/YellowRoseDesigns


Edit: I’ve received a comment on this post that stated, in effect, that Facebook Pages can be used for everything from e-commerce to fully blown websites. Er, NO. Just…. no. Can they? Sure. Should they? NEVER. Why in the world would you tie your entire online existence to a site and company that changes its policies every 6 months??? My advice: Social media marketing IS a must have in today’s online environment.  It is a marketing tool, and can be a great gateway to new clients, or conversations with existing clients. It is not, and never should be, a replacement to your own branded online presence. Never. (Just like comment spam should never be used on a competitor’s website to attempt to draw away potential clients. This is not a debate site, fella, it’s my business. All comments are always moderated. ;) )


How to Add Your Facebook Page as Your Employer

Does your Facebook profile link to one of those pages with a briefcase under the Employer section? We’ve all seen them – the pages that anyone can post to, and no one has ownership over. Facebook calls them Community Pages. Wouldn’t it be great to have that link go to your own Business Fan Page instead? If you’ve ever wanted to link your Facebook profile to your Fan/Business Page in the employer field rather than the standard community page, this video shows how to include both your Page link and title/position.

Here is a quick and easy way to add your Facebook Fan Page to your profile as your employer. You’ll want to go to the Edit Profile button. Then go over to Education and Work, and in the Employer field start typing in your Fan Page name exactly as it appears on the page. Select the correct fan page from the drop down list. You’ll also want to be sure that this is shown to the Public so that anyone, whether they’re a friend or not, can see that you work for Yellow Rose Gallery & Designs and immediately link over to the page. You can type in the position of the person, and also the city and town where they work, as well as a description, like a job description. And you want to be sure that “I currently work here” is also checked. Now click “Add Job”. And now you can go back to the profile and see that this person is an Artist at Yellow Rose Gallery & Designs. Now when someone comes and clicks that link, they’re immediately taken to the correct fan page.

(Having trouble viewing the video? Click over to Youtube and select the Large Player option. Don’t forget to Like and leave a comment too! I’d love to know if you found the video helpful!)

Facebook: I like you!

Setting up a Facebook Like Button.

23 Likes on my blog

I’m going to apologize in advance for getting overly technical with this post and for how wordy I tend to get when that happens. Putting my geekdom aside, however, I hope you find it useful. :)

It’s been almost 3 months now since Facebook announced they were taking over – uh, I mean expanding to the rest of the web. (Read more about it here.) Since then we’ve all seen the FB “Like” button cropping up on sites all over the Internet, and if you’re like me, you’ve been innundated with FB status updates from bored teenagers who have discovered the new “Like farms.” (BTW, hey Mark Z, if you get this message, think ahead next time about the timing and rolling something like this out right before summer vacation hits!) As one of the first people to implement the “Like” and “Comment” buttons on my site (And I mean very first. Before they even fixed the errors in their documentation.), I’d like to share some of my experiences with you.

I’ll spare you the hair-pulling moments when I first put the FB code onto a few pages of my site, only to get errors and warnings basically telling me,“You’re doing it wrong!” Thanks, Facebook, for letting me know that. It was your code! No, you don’t need to hear about that. The documentation has (quietly) been corrected. You might want to just start out with the very basic “Like” button. If you use WordPress, you’re in luck. There’s a Plugin for that. :) I use it and highly recommend it. If you want to take it to the next level, like I did, I’ll let you in on a few tricks – some of which I discovered by accident; others by trial and error. (Facebook seems to have updated the documentation once again with a little more information about it. That could have saved some hair-pulling 3 months ago.)

Ready? Let’s get started.

Step One: Set up a Facebook Application

You can go to the FB Developer’s site to register your own personal website as an application here: http://developers.facebook.com/setup/

Before the hair-pulling commences, be sure the link to your site is the full link and includes the slash / at the end. It will give you some sample code, and your Application ID. (If you build your site in HTML, you can grab the sample code for your site.) You’ll need your Application ID and your personal User ID for the meta tags in the next steps.

Step Two: Finding Your Facebook ID

Don’t know your profile User ID? Enter this into the address bar (not the search bar) of your browser: graph.facebook.com/YourUserName

Make sure it’s your Personal Profile and not a FB Page. You should see something like this with your own name and a bit of information about you. (This is my personal profile graph: http://graph.facebook.com/yellowrosekat)

Graph ID

Now you’re ready for the code. Some words of caution. Once you’ve set up the Admin for a site, it’s virtually impossible to remove that User ID as Admin. FB warns that you can’t. It took a lot of back-end removing Facebook Pages and other code-hacking for me to figure it out, so be prepared to be Admin for life on the site where your ID is listed first.

Also, be aware that you could potentially end up with a long list of Facebook Pages that you Admin.

Step Three: Install the Like Button Code

If you haven’t already, install the Like Plugin on your WordPress site. Recommended settings: Display Above OR Below the content. You can check both, but it isn’t necessary to have it in both places unless you want it to look like FB took over your site. Leave Display on Individual Posts, Individual Pages and on the Home Page checked. You never know what someone might happen to “Like” so why not give them every opportunity?

Recommended settings for FB Like Plugin

This is the setting that I used. I chose below the content because most people want to read something before they know if they Like it and may not scroll back to the top. Feel free to play with the display settings, but the default options should work just fine.

If you’re building your page in HTML, you can visit the Javascript SDK page on the FB Developer’s site to get the necessary Javascript code for the enhanced Like button.

Step Four: Add your Application ID and Admin (User ID) Meta Tags

You’ll put this code into the Head section of your main (Home) page:

  • <meta property=”fb:app_id” content=”YourApplicationID” />
  • <meta property=”fb:admins” content=”YourUserID” />

Both IDs will be 15 digit numbers. Even within WordPress, you’ll need to manipulate a bit of code for this. On the Appearance Dashboard, go to Editor and you’ll see a list of PHP pages on your site. The code goes in the Header.php page. I like to put it just before the <title> tag so I can easily find it again.

Step Five: Add the “Open Graph” (og:) meta tags to individual posts and pages

Here, each page gets its own individual meta tags. Once again, I’ve found a Plugin for WordPress where you won’t have to manipulate additional code. The “Add Your Own Headers” Plugin works great with this feature. I like to enter the meta tags in Notepad as one single line of code so no line breaks interfere with anything. I’m using in my example the site I’m building to put the book, Trek to Texas, online. For pages that aren’t directly from the book (About, Contact, Support, etc.) I use <meta property=”og:type” content=”website” /> just to let FB know these are website pages. You’ll want to select your “og:type” accordingly. You can find the full list of types and information on the FB Open Graph Protocol available in my Resources section.

Once activated, the Add Your Own Header plugin appears at the bottom of the page/post Editor in WordPress:

Add Your Own Header plugin

Each property is fairly self-explanatory. The only part you need to change is the Content Attribute shown in bold to match your website page. Be sure that the URL goes directly to the site page where it’s listed (see Facebook’s Guidelines below), and the Title and Type are relevant to the page. Facebook doesn’t allow you to change this information once you’ve received a certain number of Likes on the page. Do not change the Property Attribute.

  • <meta property=”og:title” content=”Welcome to Trek to Texas” />
  • <meta property=”og:type” content=”book” />
  • <meta property=”og:url” content=”http://trektotexas.com/2010/02/welcome/” />
  • <meta property=”og:image” content=”http://trektotexas.com/images/trek-to-texas-bookcover.png” />
  • <link rel=”image_src” href=”http://trektotexas.com/images/trek-to-texas-bookcover.png” />This last line isn’t really related to the Like button, but I included it because I often use it on my pages along with the other meta tags. Have you ever noticed some sites allow only one image thumbnail choice when Sharing a link on your Facebook profile?
    link rel=”image_src” tells Facebook which image from your site you wish to use as the thumbnail image so you can control what FB users see on their newsfeed links.

Note: The image used must be in your site’s directory; it can’t be from a different site or FB will show it as a “?” image or no image at all when it finally gets onto their site.

Step Six: “Liking” a page creates a Facebook Page

Admin Page Link!

Once you’ve completed all of the steps above, make sure you’re logged into the account that you set up as an Admin in Step 4, and you can Like one of your own pages. After a few minutes, depending on the speed of Facebook’s servers, an “Admin” link should magically appear on your web page! This link takes you (And ONLY you. No one else sees it unless they’re a listed Admin in the meta tag and also Like the page.) directly to a Facebook Fan Page where you have access to the same information as any Facebook Page. When you post to the wall of the Page, it will show up in your fans’ newsfeed just as a normal Facebook page would. What shows up on the newsfeed for your fans includes a link back to your site.

I’ll repeat my words of caution: you could potentially end up with a long list of Facebook Pages that you Admin! I do not recommend Liking every page on your site or blog right away. The purpose isn’t to show others how popular you are with “Likes”. It’s to gain insight into what Your Customers Like. If you see a particular page that has several Likes, or wish to send promotions to people who have Liked the page, all you have to do is Like the page to create a Facebook Page. That’s IF you have followed all the steps above prior to people using the Like button.

What I learned

Why do I have to go through all these steps? Can’t I just add the “Like” button to my site? Sure, you can. But if you want to use Facebook’s tools to help you analyze a page on your site that’s getting several Likes, if you’ve followed these steps when setting up the page, you’ll have Insight into your users that can help you identify key characteristics to narrow down your Target Market. Are they primarily male or female? What are their other interests? What other pages have they liked? What age group are they in? These are all essential characteristics that any business should know about their current customers to help analyze if your business is on target with your Target Customers.

Did you notice the 23 Likes in the image at the beginning of this post? It’s from a giveaway I did on my personal blog. I was pleasantly surprised to see that many people Liked the giveaway while only 6 people commented. (One of the Likes and Comments was me.) Curious to learn why the giveaway was so popular, I Liked the page. And waited. And waited. No Admin link appeared. No Facebook Page showed up in my list of Pages I admin. What did I do wrong? I had set myself up as Admin for the blog. I had created an application for it. I realized after only a little hair-pulling that I had forgotten Step 5, setting up the meta tags for that page. Could I recover and still add the tags later? I tried, and yes! The Admin link and Facebook page appeared! With ONE fan. Me.

A test of setting everything up beforehand, following Steps 1 – 5 before users Like the page achieved the desired result: Users Like the page first, I see that the page is getting popular, so I log into Facebook and Like the page, and Voila! All the page’s fans are there! Step 5 was the most crucial in getting everything to work. Yes, it’s also the most time-consuming because every individual page should have its own Title, and URL at least. In my example of the genealogy book, I use the bookcover for the majority of the images on all the pages, and the “Type” will often remain the same.

In the end, you just never know what people are going to Like on your website. Some people are more comfortable clicking a Like button than leaving a comment or sharing on Facebook or Twitter. The information you can get from it can be invaluable to your site and your business. And it’s a pretty good feeling when someone says, “I like you!” :)


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